brand story

The Blistex brand has been a global leader in lip care and lip health for over 70 years.

the Blistex story

Blistex was founded in 1947 as a small, family-run company in the business of developing and marketing lip care products, primarily in the United States. the brand existed to create quality products, achieve consistent growth and become an innovative leader in lip care.

today, the Blistex tradition is carried on by the third generation of our founding family. we still believe in our original goals. product quality. growth. innovation. and leadership. some things should never change.

the pursuit of quality and customer service led us to create our research and development facilities in 1967.

as well as build our own manufacturing and corporate headquarters complex in oak brook, illinois. This move enabled us to have pinpoint control of every phase of our business from product formulation and testing to manufacturing and marketing. over the years, consistent growth was fuelled by constant innovation in the Blistex product line. new products were added and existing products improved as Blistex moved into worldwide lip and health care markets.

everyone’s favourite “Little Blue Jar” has evolved to become MedPlus, providing a unique sensation with its specialized ingredients along with its flavour and effectiveness that has earned the “Little Blue Jar” a loyal following among consumers worldwide.

Blistex quickly established a reputation as a leading innovator in lip care. in the 1950s Blistex developed lip balm sticks with new benefits such as flavours for consumer variety and sunscreens for daily protection.

Blistex is the harmony of health and care to provide just the right solutions for any lip need.

we are passionate about lips and giving them the very best care. our heritage in medicated lip care means we provide effective, high quality products every time.

daily lip care and habits that will keep your lips looking great day and night.

view our tips and information and advice page on how to look after your lips.

brand new look.
same trusted formulas

instagram

This Valentine’s, treat your lips right and give them the TLC they oh, so deserve. Buy one get the second half price at @superdrug. Offer ends 25th February. Subject to availability.
Whether you're really into moisturising, really into soothing or really into protecting, Blistex has something for everyone. Call on Blistex, we're #ReallyIntoLips. Available at @bootsuk and @superdrug.
Lips naturally change over time due to factors such as sun exposure. That’s why it’s so important your lip balm contains SPF. ​ ​ Call on Blistex Ultra SPF 50+ for advanced sun protection, infused with antioxidants and vitamins C and E. ​ ​ #ExpertsOnLips #ReallyIntoLips #TreatYourLips #Blistex #Bli...
For over 70 years we've been the #ExpertsOnLips.​ ​ We've got a brand new-look but don't worry, we've kept the same trusted formulas. Available at @bootsuk ,@tescofood and @superdrug. ​ ​ #ExpertsOnLips #ReallyIntoLips #TreatYourLips #Blistex #BlistexUK #IntensiveMoisuriser #IntensiveMoisuriserCherr...